/* ===================================================
   Webb2B — Estilos Growth Marketing
=================================================== */

.btn-outline-hero {
  display: inline-block;
  padding: 13px 28px;
  border-radius: var(--radio);
  font-weight: 600;
  font-size: .95rem;
  border: 2px solid rgba(255,255,255,.3);
  color: rgba(255,255,255,.85);
  transition: background .2s, border-color .2s, color .2s;
}
.btn-outline-hero:hover {
  background: rgba(255,255,255,.1);
  border-color: rgba(255,255,255,.6);
  color: var(--blanco);
}

/* ===================================================
   HERO
=================================================== */
.mkt-hero {
  background: var(--navy);
  padding: 88px 0 80px;
  overflow: hidden;
  position: relative;
}
.mkt-hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background: radial-gradient(ellipse 55% 65% at 88% 45%, rgba(56,173,74,.12) 0%, transparent 68%);
  pointer-events: none;
}

.mkt-hero-inner {
  display: grid;
  grid-template-columns: 1fr 340px;
  gap: 64px;
  align-items: center;
  position: relative;
}

/* Badge */
.mkt-badge {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  background: rgba(56,173,74,.12);
  border: 1px solid rgba(56,173,74,.25);
  border-radius: 99px;
  padding: 6px 16px 6px 10px;
  font-size: .78rem;
  font-weight: 600;
  color: var(--verde);
  text-transform: uppercase;
  letter-spacing: .06em;
  margin-bottom: 20px;
}
.mkt-badge-punto {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--verde);
  animation: pulso 2s ease-in-out infinite;
}
@keyframes pulso {
  0%, 100% { opacity: 1; transform: scale(1); }
  50%       { opacity: .5; transform: scale(.7); }
}

.mkt-hero-titulo {
  font-family: var(--fuente-titulo);
  font-size: clamp(2rem, 3.8vw, 3.2rem);
  font-weight: 800;
  color: var(--blanco);
  line-height: 1.12;
  margin: 0 0 18px;
}
.mkt-hero-titulo span { color: var(--verde); }

.mkt-hero-desc {
  font-size: 1rem;
  color: rgba(255,255,255,.7);
  line-height: 1.75;
  max-width: 520px;
  margin-bottom: 32px;
}

.mkt-hero-acciones {
  display: flex;
  gap: 16px;
  flex-wrap: wrap;
  margin-bottom: 40px;
}

/* Métricas hero */
.mkt-metricas {
  display: flex;
  gap: 32px;
  flex-wrap: wrap;
}
.mkt-metrica {
  display: flex;
  flex-direction: column;
  gap: 3px;
}
.mkt-met-num {
  font-family: var(--fuente-titulo);
  font-size: 1.55rem;
  font-weight: 800;
  color: var(--verde);
  line-height: 1;
}
.mkt-met-label {
  font-size: .76rem;
  color: rgba(255,255,255,.55);
  font-weight: 600;
  line-height: 1.3;
  max-width: 120px;
}

/* Funnel visual */
.mkt-hero-grafico {
  display: flex;
  justify-content: center;
  align-items: center;
}
.mkt-funnel {
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 6px;
  width: 100%;
}
.mkt-funnel-etapa {
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 4px;
  border-radius: var(--radio-lg);
  padding: 14px 20px;
  text-align: center;
  transition: background .2s;
}
.mkt-f1 {
  width: 100%;
  background: rgba(21,88,168,.3);
  border: 1px solid rgba(21,88,168,.5);
}
.mkt-f2 {
  width: 83%;
  background: rgba(21,88,168,.2);
  border: 1px solid rgba(21,88,168,.35);
}
.mkt-f3 {
  width: 66%;
  background: rgba(56,173,74,.18);
  border: 1px solid rgba(56,173,74,.35);
}
.mkt-f4 {
  width: 50%;
  background: rgba(56,173,74,.28);
  border: 1px solid rgba(56,173,74,.5);
}
.mkt-f-label {
  font-family: var(--fuente-titulo);
  font-size: .82rem;
  font-weight: 700;
  color: var(--blanco);
}
.mkt-f-desc {
  font-size: .72rem;
  color: rgba(255,255,255,.55);
}

/* ===================================================
   SERVICIOS
=================================================== */
.mkt-servicios {
  padding: 96px 0;
  background: var(--blanco);
}

.mkt-ser-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  margin-top: 48px;
}

.mkt-ser-tarjeta {
  background: var(--gris-claro);
  border-radius: var(--radio-lg);
  padding: 32px 28px;
  border: 1px solid #E2E8F0;
  display: flex;
  flex-direction: column;
  gap: 14px;
  transition: transform .2s, box-shadow .2s;
}
.mkt-ser-tarjeta:hover {
  transform: translateY(-4px);
  box-shadow: var(--sombra);
  background: var(--blanco);
}

.mkt-ser-icono {
  width: 52px;
  height: 52px;
  border-radius: var(--radio);
  display: flex;
  align-items: center;
  justify-content: center;
}
.mkt-ser-icono svg { width: 26px; height: 26px; }

.mkt-ser-tarjeta h3 {
  font-family: var(--fuente-titulo);
  font-size: 1rem;
  font-weight: 700;
  color: var(--navy);
}
.mkt-ser-tarjeta p {
  font-size: .87rem;
  color: var(--gris-texto);
  line-height: 1.7;
  flex: 1;
}

.mkt-ser-lista {
  display: flex;
  flex-direction: column;
  gap: 7px;
}
.mkt-ser-lista li {
  font-size: .81rem;
  color: var(--navy);
  padding-left: 16px;
  position: relative;
  line-height: 1.4;
}
.mkt-ser-lista li::before {
  content: '→';
  position: absolute;
  left: 0;
  color: var(--azul);
  font-size: .74rem;
}

/* ===================================================
   PROCESO
=================================================== */
.mkt-proceso {
  padding: 80px 0;
  background: var(--gris-claro);
}

.mkt-proceso .seccion-titulo,
.mkt-proceso .seccion-eyebrow { text-align: center; }
.mkt-proceso .seccion-titulo { margin-bottom: 48px; }

.mkt-proceso-grid {
  display: flex;
  align-items: stretch;
  gap: 0;
}

.mkt-proc-flecha {
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--azul);
  font-size: 1.4rem;
  padding: 0 8px;
  flex-shrink: 0;
  margin-top: 24px;
}

.mkt-proc-item {
  flex: 1;
  background: var(--blanco);
  border-radius: var(--radio-lg);
  border: 1px solid #E2E8F0;
  padding: 28px 24px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  text-align: center;
}
.mkt-proc-item--verde {
  border-color: var(--verde);
  background: rgba(56,173,74,.04);
}

.mkt-proc-num {
  font-family: var(--fuente-titulo);
  font-size: 2.2rem;
  font-weight: 800;
  color: rgba(21,88,168,.15);
  line-height: 1;
}
.mkt-proc-num--verde { color: rgba(56,173,74,.25); }

.mkt-proc-item h3 {
  font-family: var(--fuente-titulo);
  font-size: .95rem;
  font-weight: 700;
  color: var(--navy);
}
.mkt-proc-item p {
  font-size: .83rem;
  color: var(--gris-texto);
  line-height: 1.65;
}

/* ===================================================
   HERRAMIENTAS
=================================================== */
.mkt-herramientas {
  padding: 80px 0;
  background: var(--blanco);
}

.mkt-tools-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  margin-top: 48px;
}

.mkt-tool-grupo {
  background: var(--gris-claro);
  border-radius: var(--radio-lg);
  padding: 24px;
  border: 1px solid #E2E8F0;
}
.mkt-tool-grupo h4 {
  font-family: var(--fuente-titulo);
  font-size: .9rem;
  font-weight: 700;
  color: var(--navy);
  margin-bottom: 16px;
  padding-bottom: 10px;
  border-bottom: 1px solid #E2E8F0;
}

.mkt-tool-lista {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

/* ===================================================
   FORMULARIO
=================================================== */
.mkt-solicitar {
  background: var(--navy);
  padding: 96px 0;
}

.mkt-solicitar-inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}

.mkt-solicitar .seccion-eyebrow { color: var(--verde); }

.mkt-sol-desc {
  font-size: .95rem;
  color: rgba(255,255,255,.65);
  line-height: 1.75;
  margin-bottom: 28px;
}

.mkt-sol-lista {
  display: flex;
  flex-direction: column;
  gap: 12px;
}
.mkt-sol-lista li {
  display: flex;
  align-items: center;
  gap: 10px;
  font-size: .88rem;
  color: rgba(255,255,255,.75);
}
.mkt-sol-lista li svg {
  flex-shrink: 0;
  width: 16px;
  height: 16px;
  color: var(--verde);
}

/* ===================================================
   Responsivo
=================================================== */
@media (max-width: 1100px) {
  .mkt-tools-grid { grid-template-columns: repeat(2, 1fr); }
}

@media (max-width: 960px) {
  .mkt-hero-inner    { grid-template-columns: 1fr; }
  .mkt-hero-grafico  { display: none; }
  .mkt-ser-grid      { grid-template-columns: repeat(2, 1fr); }
  .mkt-solicitar-inner { grid-template-columns: 1fr; }
  .mkt-proceso-grid  { flex-direction: column; }
  .mkt-proc-flecha   { transform: rotate(90deg); margin: 0 auto; }
}

@media (max-width: 640px) {
  .mkt-ser-grid      { grid-template-columns: 1fr; }
  .mkt-tools-grid    { grid-template-columns: 1fr; }
  .mkt-hero, .mkt-servicios, .mkt-proceso,
  .mkt-herramientas, .mkt-solicitar { padding: 64px 0; }
  .mkt-metricas      { gap: 20px; }
}